Silicon Power Computer & Communications Inc., a leading flash memory manufacturer from Taiwan, unveil its new looks of product packages for Japan today. The new series of paper boxes in scarlet for Silicon Power memory card family perfectly translate the vitality and passion of Silicon Power aiming to the Japan market. This is a significant action after Silicon Power set up its Japan branch company earlier this year.

Among the extremely intense competition in Japan flash memory market, Silicon Power's performance has astounded many of our business partners. We are the first "non-Japanese" name into the top 8 brands of memory card in Japan according to the report of Japan BCN Ranking. Our proprietary product - "Hello Kitty Memory Card" is also broadly published by many local magazines.' said Perry Yuan, Deputy General Manager of Silicon Power.

Silicon Power's new package design applies two levels of scarlet colors for presenting its passion and vitality at this market. When a Japanese consumer is making purchase of a memory card he/she tends to read the product specifications from package directly, in other cases he/she will check the relevant information from a demonstrative dummy card which is similar to the product package design and also hanged on the racks of stores. After obtaining and learning about consumer's preference, Silicon Power decides to convey more product strengths such as lifetime warranty and the highest standard of product quality on the product packages with a new format as paper boxes.

As a rising star awarded brand, Silicon Power is aiming to the global market with the diverse marketing techniques: we customize most of our communicative materials into the local languages and the methodology. Silicon Power is without any doubt a Superstar that glitters. We grow together with all of our partners in all regions around the world!