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MEMORY IS PERSONAL The New Global Brand, SP Flash Memory 2011-05-30
Silicon Power announces their new brand identity “Memory is personal”. They emphasize on respecting the individuality of every customer and their needs. Most importantly, it shows SP’s desire to become the leader of the flash memory industry!
Silicon Power today officially announces their new corporate identity. The original SILICON POWER logo has been simplified to the acronym of SP. The new logo is now easier for consumers to recognize and become more familiarized with. The application of the multi-color logo demonstrates passion, creativity, and the hunger for success. Everyone’s memory is personal and unique, and that is what SP focuses on. SP wishes to create products that are distinctive and personalized for each individual. They are determined to provide users flash memory products that are “dedicated” to excellence. The refreshed logo signifies SP’s advancement into the next phase; to be known as the consumer’s brand, and continuing to generate products that are personalized to meet the needs of all users. 
In recent years, SP has not only put their full focus on USB flash drives and flash memory cards, but has also been proactively researching and developing other product lines. Offering a comprehensive product line, high quality and renowned brand image, SP is a prominent brand name in Russia, Japan and other emerging markets. The SP brand name is reliable and trusted by its channel distributors and consumers. Silicon Power’s President Perry Yuan states that “through our market surveys, SP’s diverse product selection have been warmly welcomed by our audiences, and we must use this to our advantage to further market the brand name by imprinting a lasting impression into the hearts and minds of our consumers. SP will gradually adjust its operation strategies to find corresponding channel customers that can provide sufficient support and relay the SP brand spirit onto our customers”.
During 2011 COMPUTEX, from May 31st - June 4th, it will be the first time SP shows off their new logo and brand image to the public. Through the display of innovatively designed flash memory products, SP wants to emphasize on the brand spirit, “MEMORY IS PERSONAL.” SP will use pioneering ways to demonstrate and introduce the new era of USB 3.0 and SATA 3.0 products. The new SP products at the exhibition will include the Stream series, a sports car-like external portable hard drive that is the perfect combination of power and sleek design. Products of the Armor series have won many awards with its water resistant, anti-shock, anti-pressure and anti-dust technologies. The Diamond series, external portable hard drive features classic chequered design. Also, the latest Blaze B10, is a chameleon-like USB flash drive that changes color with its heat sensitive feature. When plugged into a USB port, transferring at high speeds, the SP Blaze B10 will change colors according to the temperature.
SP cordially invites you to visit their booths J608, J616, J708 and J716 at Computex 2011, located at the Taipei World Trade Center, Nangang Exhibition Hall! Come experience the brand new flash memory trend!
For more SP news at Computex 2011, please go to:

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