Gained well-known reputation in Japanese market,
Silicon Power expands its sales channel in Taiwan

The World leading flash memory manufacture company, Silicon Power, expands its sales channels in Taiwan along with the good recognition from consumers in Japan. To build up the long term relationship with partners through various tactics to create the win-win situation, Silicon Power will open two stores to provide efficient customer service and to get its products into the hands of prospective users directly.

A New Localized and Distributed Strategy

Silicon Power cooperates successfully with all major channels in Taiwan, including Carrefour, Far Eastern Geant, Tatung 3C, TKEC, Rainbow3C and so on. They covered from 3C channel stores to super market stores. In addition, Silicon Power is laying out plans to expand itself on a market scale, opening direct stores as part of its expansion plans. In the future, the direct store will play an important role as a “service hub” in channel and logistics networks as to improve its sales efforts and service efficiency. Hope can attract more consumers to make a success in the first hit through the promotion event and after service.

Direct Store Opening in July

For serving more consumers, Silicon Power’s two direct stores will open in July located nearby electronic shopping malls. In the meantime, Silicon Power will launch several online campaigns and promotions as well as media events to celebrate the opening. For Silicon Power, 2009 is the very important mile stone to enhance its company branding around the world. Silicon Power won the success in Japan market and keeps cultivating its branding image with the experience in Japan more proactively. First, Silicon Power will show the commitments to gather more reliable partners and distributors in Taiwan. Second, Silicon Power will open more direct stores in worldwide area to reach more consumers. To open more new business opportunity, we take step by step approach to create the win-win situation for the long term relationship, also to win the strong branding image over the next year.

Silicon Power is laying out plans to expand itself on a global scale.